The Blog
Playbooks From The
Trenches.
Case studies, teardowns, and hard-earned lessons from running $500k+ a month in contractor ad spend.
How Contractors Get Cited by ChatGPT, Perplexity & Google AI Overviews (GEO Guide 2026)
AI search is the fastest-growing source of homeowner research in 2026, and most contractors are invisible inside it. Here's the practical Generative Engine Optimization (GEO) playbook for getting cited by ChatGPT, Perplexity, Gemini, and Google's AI Overviews.
Cost Per Lead Benchmarks for Contractors in 2026 (Data From $500K+/Month in Ad Spend)
Real cost-per-lead numbers across roofing, pool builders, general remodelers, HVAC, and plumbing, pulled from the contractor accounts we manage. Plus why CPL is the wrong metric to optimize for, and what to track instead.
The Contractor's Guide to Google Local Service Ads (LSA) in 2026
Local Service Ads sit at the very top of Google search and only charge per real lead. Here's the 2026 playbook contractors are using to dominate LSA, including review strategy, dispute tactics, and how to combine LSA with Search and Facebook for full-funnel coverage.
Pool Builder Marketing in 2026: How to Sell $80K+ Pools With Paid Ads (Without Tire-Kicker Leads)
Pool builders don't have a lead problem, they have a tire-kicker problem. Here's the 2026 playbook for generating premium pool leads at $60K–$150K build values, without drowning your sales team in financing-rejected prospects.
Your Offer Matters More Than Your Audience: The 2026 Contractor Marketing Truth
Contractors spend months A/B testing targeting when the real problem is the offer. Here's how to tell which one is actually broken, and how to build a contractor offer that books jobs.
5 Facebook Ad Mistakes That Kill Your ROI (2026 Contractor Guide)
Most contractors burn thousands on Facebook ads without realizing these 5 common mistakes are tanking their return. Here's how to spot and fix them in 2026.
Video Ads That Actually Book Jobs (Contractor Video Ad Guide 2026)
Most contractor video ads look polished and convert terribly. Here's the script structure, hook formula, and production approach we use to turn ad spend into signed contracts.
The Real Cost of Slow Lead Response (Speed-to-Lead in 2026)
Every minute you wait to call an inbound lead is money walking out the door. Here's the data behind why speed-to-lead is the single biggest lever for contractors in 2026.
Why Most Contractor CRMs Fail (And What Actually Works in 2026)
Most contractors we talk to have a CRM. Almost none of them actually use it. Here's why the industry keeps buying software that collects dust, and what to do about it.
Inside Our $500K/Month Media Budget: How We Allocate Contractor Ad Spend
A behind-the-scenes look at how we allocate half a million dollars of contractor ad spend every month, the metrics we actually watch, and the tests we run to find the next winner.
Ready to turn this into revenue?
Reading playbooks is great. Running them is better. Book a no-pressure strategy call and we'll map out the one your business needs right now.
Book A Strategy Call