The Blog
Playbooks From The
Trenches.
Case studies, teardowns, and hard-earned lessons from running $500k+ a month in contractor ad spend.
Your Offer Matters More Than Your Audience: The 2026 Contractor Marketing Truth
Contractors spend months A/B testing targeting when the real problem is the offer. Here's how to tell which one is actually broken — and how to build a contractor offer that books jobs.
5 Facebook Ad Mistakes That Kill Your ROI (2026 Contractor Guide)
Most contractors burn thousands on Facebook ads without realizing these 5 common mistakes are tanking their return. Here's how to spot and fix them in 2026.
Video Ads That Actually Book Jobs (Contractor Video Ad Guide 2026)
Most contractor video ads look polished and convert terribly. Here's the script structure, hook formula, and production approach we use to turn ad spend into signed contracts.
The Real Cost of Slow Lead Response (Speed-to-Lead in 2026)
Every minute you wait to call an inbound lead is money walking out the door. Here's the data behind why speed-to-lead is the single biggest lever for contractors in 2026.
Why Most Contractor CRMs Fail (And What Actually Works in 2026)
Most contractors we talk to have a CRM. Almost none of them actually use it. Here's why the industry keeps buying software that collects dust, and what to do about it.
Inside Our $500K/Month Media Budget: How We Allocate Contractor Ad Spend
A behind-the-scenes look at how we allocate half a million dollars of contractor ad spend every month, the metrics we actually watch, and the tests we run to find the next winner.
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